Offering a mobile ecommerce online shopping experience is becoming ever-more-important part of the basic requirements of selling in the world, and a chance to get ahead of any of your competitors who are not yet mobile. Recent Forrester research reports that 55% of Australian online shops already have an mobile storefront, with another 49% of the remaining merchants planning to open a mobile storefront within the next 12 months. If you’re opening an online shop or already have one, you can’t afford not to have the option of adding a mobile store front when your customers are looking for one – or you run the risk of missing a huge part of your potential market. You need a mobile and tablet optimised web design to succeed in the increasingly competitive world of ecommerce marketing.